Kenya is one of the hottest sports betting markets in the African continent. Swedish based operator Bettson is eager to get a part of this lucrative sports betting market in Kenya. Bettson recently announced that it has launched Betsafe Kenya, a sportsbook that will offer a range of betting services to Kenya Bettors.
Bettson has partnered with Bet High Ltd who has a sports betting license from the Kenya Betting Control Board (BCLB), which is the gaming regulator in the country.
Bet High has full responsibilities of running the Betsafe Kenya sportsbook and will be responsible for operations, marketing and customer support.
KTN News Kenya
Betsafe Kenya has made it a point early on to stress that it takes its commitment to responsible gambling very seriously. Betsafe Kenya says that it is keen on taking the lead with its responsible gambling measures and being an example for other licensed betting operators in Kenya.
BetHigh Ltd. MD Alex Kobia said Kenyan players will have access to a number of unique responsible gambling tools that will allow them to set limits on the amount they can spend and put in place different safety features that will prevent them from betting excessively.
Koiba also pointed out that Betsafe Kenya was the first licensed betting operator in the country to promote and link up with Gamehelp which is a problem gambling organization in Kenya that providers help and support to players who are dealing with problem gambling issues.
Betsafe Kenya is also the first book to create a special role called ‘Responsible Gambling Officer’. This individual will be ensure that responsible gambling measures are being practiced at all times and respond to players who have any questions or concerns with their gambling habits.
Betsafe Kenya knows that it has a lot of work to do to compete with some of the other established sports betting operators in the country. Betsafe Kenya is wasting no time as they have already signed sponsorship contract with two franchises in the Kenyan Premier League (KPL).
Betsafe Kenya have signed up with AFC Leopards and Gor Mahia FC football clubs and will get a lot of visibility with this partnership. The Kenyan sportsbook has already started advertising in Kenya and is taking care to ensure that its emphasis on responsible gambling comes across in all of its ads.
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